FOR IMMEDIATE RELEASE
SBE PRESENTS ITS FIRST ANNUAL WINTER SESSIONS:
“sbe sessions | Carnival & Freakshow”
Bringing heat to the winter as an alternative to XIV Summer Sessions
Los Angeles, CA – November 28, 2010 – Los Angeles-based luxury hospitality, real estate development and lifestyle company, sbe, is heating up the winter with the launch of “sbe sessions | Carnival & Freakshow”, this Sunday November 28, at Industry nightclub in West Hollywood. Following the success of its celebrated XIV Summer Sessions, sbe plans to bring a new and unique concept to the Winter Sessions with a carnival-themed dance party. The parking lot of Industry will be transformed weekly into a festival-like atmosphere from 2:00pm-6:00pm every Sunday. True to sbe’s nightlife roots, the Winter Sessions will showcase the world’s most accomplished DJs in an eclectic fair-like setting further reinforcing sbe’s commitment to innovating hospitality.
Located at 643 N. La Cienega Boulevard, the parking lot will be transformed to resemble a whimsical outdoor carnival featuring a modern twist on traditional carnival games, festival food and rides for all guests to enjoy. In celebration of the launch on Sunday, a much anticipated live performance by The Spazmatics, an 80’s new wave cover band, will unite the crowd inside at Industry nightclub once the carnival games conclude at 6:00pm. Also spinning for the dedicated party-going crowd are the E.C. Twins, a staple to the most renowned house music parties in Los Angeles.
“With the success of XIV Summer Sessions, we wanted to create a comparable yet one of a kind party to maintain the same energy in LA throughout the winter months,” said Costas Charalambous, Senior Vice President of the sbe Nightlife Group. “The sbe Carnival is a perfect alternative to keep our dedicated clientele entertained with a new and innovative concept.”
With a twist on conventional carnival food and games, guests will enjoy specialized alternatives including vodka snow cones and a promoter dunk tank. In addition to the musical tunes by special guest performers, The Spazmatics, guests will also enjoy opening beats by DJ Morty Coyle.
Combining sbe’s elegance and nightlife experience, with its unrivaled commitment to entertainment, the sbe Brothers Carnival – Winter Sessions will be the place to keep warm all winter long.
For more information on the sbe sessions | Carnival & Freakshow, please visit www.facebook.com/sbeCarnival
Lindsay Hubbard / firstname.lastname@example.org
Founded in 2002, Los Angeles-based SBE brings exquisite balance to the worlds of hospitality, real estate development and events. As a privately held company founded and helmed by CEO Sam Nazarian, SBE acquires, develops and manages exceptional projects through its divisions – Hotels, Restaurants, Nightlife, Real Estate & Events. With a mission to redefine standards of excellence and innovation, SBE has harnessed the creativity and innovation of the best minds in the business, including design visionary Philippe Starck, with whom the company has an exclusive agreement for the creation of hotels, restaurants and lounges in the U.S., Canada, Caribbean and Mexico. SBE’s Restaurant and Nightlife division constantly stays ahead of the curve, creating and expanding trend-setting restaurant and nightlife concepts, which currently include 4 Katsuya locations (Hollywood, Brentwood, LA LIVE, Glendale), XIV by Michael Mina, The Bazaar by José Andrés, Gladstone’s, MI-6, 3 Hyde Lounge locations (Hollywood, Staples Center, Mammoth Mountain), The Abbey Food & Bar, INDUSTRY and THE COLONY. As the cornerstone of its synergistic approach, SBE has also completely rethought and re-imagined the luxury hotel experience. SBE debuted its luxury hotel brand, SLS Hotels, with the Fall 2008 opening of SLS Hotel at Beverly Hills, a Starwood Luxury Collection Hotel that has won international acclaim and numerous awards. Also in the SBE Hotel collection are The Redbury in Hollywood, Miami’s Ritz Plaza Hotel, Las Vegas’ Sahara Hotel & Casino, which will both undergo redevelopment and Four Points by Sheraton LAX. More information about SBE can be obtained at www.sbe.com.