On Tuesday, August 30th, the Spanish apparel brand Disigual is celebrating their new store in Santa Monica with a grand opening day UNDIE PARTY. The first 100 guests who arrive in their skivvies will be given a completely free outfit. Any two-piece getup with a top and a bottom will be given away! They did this same thing at their stores in Barcelona and NYC to huge fanfare.
The store opens at 9am but it’s suggested that you start lining up at about 7am if you want to be in that first group of 100. Guests in line sporting their undergarments only that are beyond the first 100 will still be offered 50% OFF any purchases made that day.
So LA, I guess you’re gonna have to get undressed if you wanna get hooked up. Of course, you never have a problem with that anyway…
WHEN: Tuesday, August 30th, 2011 (doors open at 9am, arrive early)
WHERE: Disigual Store | 1457 3rd Street Promenade @Broadway | Santa Monica, CA
ACCESS: RSVP here